“Responsive Web Design suggests that design and development of website should be responsive to user’s behavior and environment based on screen size, platform and orientation that creates optimal viewing and navigation experience across a wide range of devices, including traditional PCs, smartphones and tablet devices.”
Why Responsive Web Design
Web users today browse on an ever-increasing range of devices, which means a successful website must cater to different screen sizes, browsers, orientations, operating systems, internet speeds and much more. Mobile users are highly likely to leave a website within just a few seconds if it’s not adapted for their device. Some websites have separate mobile sites to get around this issue, but you can also simply design your website to adapt to different browser environments instantly. The design team will use flexible grids and layouts, images and an intelligent use of CSS media queries to create a responsive website. The fluidity means you won’t need to go back to the drawing board every time a new device comes on the market, and having a website that caters to customers on every platform will help you retain more of the visitors to your site and convert them to sales.
How does it work?
If you want to push your customers’ mobile and tablet buttons, there are a great number of factors to consider. From loading times to font sizes, to understanding which bits of your website visitors may want to access when they’re on the run, mobile responsiveness means thinking carefully about every aspect of a visitor’s mobile experience. We ensure:
- Images with significant loading times are kept to a minimum, keeping visitors’ data costs low and speeding up their mobile experience
- Sites are built to adjust to any screen size. There’s no need to spend precious time zooming in, zooming out and painstakingly navigating a page.
- Navigational links are clear, even without the hover or mouse-over feature of a desktop computer.
- Key information is as accessible as possible via mobile. This could mean careful analysis of mobile visitor flow, a slicker mobile menu and an alternative mobile site architecture.
How does it work?
Industry insiders have been shouting about the changing face of online retail for years now, but the figures have only recently started to speak for themselves. If you’re not accessible via smartphone or tablet, you’re missing out on an increasingly valuable revenue stream. It’s time to future-proof your website.